Product Manager
I'm a Lead Product Manager and Project Manager with over 5 years in digital product leadership and 10 years in strategic project management. I specialize in aligning product vision with business goals through data-driven strategies and Machine Learning techniques to reduce time-to-market and boost operational efficiency. My expertise includes building roadmaps, conducting market research, and implementing Jobs to be Done frameworks that transform user needs into scalable, impactful solutions. I've previously led cross-tribe initiatives and roadmaps in global organizations, strengthening my ability to manage complex environments and deliver measurable results. I'm driven by challenges involving innovation, data, and people, constantly seeking to transform problems into opportunities that create sustainable value.
SKILLS
Main Skills
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Technical Skills
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SQL
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Python
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Machine Learning Algorithms
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Jobs To Be Done
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Salesforce
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Power BI / Looker
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Google Analytics / Amplitude
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Prompt Engineer
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RAG
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AI Agentics
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Hugging Face
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Miro / Mural / FigJam
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Jira / Azure DevOps
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Slack / Notion
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Strategical Skills
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Stakeholders Management
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Team Topologies / UnFIX
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OKRs / KPIs
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Negotiation
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Problem Solutions Framework
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ROI Evaluate
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Project Management
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Product Management
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DORA Metrics
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January 2024 – Present
Senior Product Manager /
Localiza&CO
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Led strategic roadmap planning and execution aligned with corporate objectives, delivering business-focused initiatives guided by success metrics and executive reporting for enhanced decision-making. Implemented continuous experimentation cycles using Jobs to be Done methodology through qualitative and quantitative research, achieving 20% reduction in Time-to-Market while delivering user-centric solutions with increased velocity and reduced rework.
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Leveraged advanced analytics with Generative AI (LLMs) and Machine Learning models to identify behavioral patterns and optimization opportunities, resulting in 12% conversion rate increase, 15% CAC reduction, and 60% faster credit analysis through Open Finance data integration. Established robust cross-functional stakeholder management practices, building strategic bridges between technical teams, business units, and executive leadership to ensure agile, collaborative, and sustainable decision-making processes.
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Successfully transformed data insights into measurable business value while maintaining strong alignment across all organizational levels and accelerating product delivery cycles.
November 2021 – October 2023
Lead Program Manager /
Thoughtworks
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Led Cart/Checkout Value Stream roadmap for the world's largest beverage company's global ecosystem, applying strategic Scrum and Kanban methodologies with risk mitigation focus to reduce critical feature delivery time by 15%.
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Spearheaded cross-tribe initiatives across multiple time zones and cultures, orchestrating seamless collaboration between product, technology, and design teams, achieving 28% improvement in delivery efficiency through strategic alignment and decisive unblocking. Identified operational bottlenecks and conducted comprehensive process restructuring, generating 35% reduction in bureaucratic overhead and 30% increase in squad productivity through streamlined workflows.
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Implemented agile metrics and unFIX framework to reorganize team structures with outcome-focused approach, resulting in 30% productivity boost, 25% higher engagement, and business-aligned deliveries. Additionally contributed to multi-platform Marketplace development, successfully connecting digital strategy with high-impact global execution across diverse markets and stakeholder groups.
July 2020 – October 2021
Head of Digital Products /
SmartSpace
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Led digital product development transformation in direct partnership with CTO and executive board, implementing Scrum and Kanban methodologies to redefine backlog prioritization and squad management, achieving 13% Time-to-Market reduction and significantly enhanced market responsiveness.
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Identified Go-to-Market bottlenecks and spearheaded comprehensive operational restructuring, delivering exceptional results: 40% reduction in post-release bugs (generating $27K annual support cost savings), 55% decrease in Carry Over, 30% Lead Time reduction, and 7-point NPS improvement reflecting enhanced user experience.
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Defined and executed packaging & pricing strategies to maximize commercial attractiveness while aligning value propositions with customer purchasing behavior across diverse market segments. Conducted strategic repositioning of SaaS B2B and B2B2C digital product portfolio, establishing short, medium, and long-term initiatives with robust strategic planning focused on continuous innovation and sustainable growth driven by real market and user needs.
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Fostered inspirational leadership and cross-functional collaboration across technology, marketing, sales, and customer success teams, promoting high-performance culture through individual development plans (PDIs), 1:1 rituals, and talent-purpose alignment initiatives.
May 2018 – June 2020
Staff Manager (Sr. Consultant)/
Accenture
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Delivered technology consulting on global Professional Services projects focused on digital transformation, cloud solutions, and security, leading market innovation through strategic technology-business alignment and cutting-edge solution delivery.
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Served as Staff Manager across multiple clients, optimizing tech team journeys and designing team topologies for enhanced business fit, while assuming Project Manager and Product Owner roles to ensure value-driven delivery aligned with client needs, achieving 20% team efficiency improvement. Conducted direct client engagement to identify business needs and new opportunities, implementing strategic initiatives that generated 25% account revenue increase and enabled clients to achieve primary business objectives through strategic thinking and results-focused approach.
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Actively participated in process remodeling to align technology with client business models, implementing modern practices including CI/CD, Shift-Left methodologies, backlog prioritization, and agile documentation, resulting in 18% reduction in pre/post-release bugs, 20% NPS improvement, and new business generation with direct revenue impact.
WORK EXPERIENCE
EDUCATION
Postgraduated in Machine Learning & AI
UNIPÊ, João Pesoa, PB / Conclusion:2025
Postgraduated in Software Engineering
Estacio de Sa University, Rio de Janeiro, RJ / Conclusion:2020
MBA in Project Management
Estacio de Sa University, Rio de Janeiro, RJ / Conclusion:2018
CERTIFICATIONS
Product Master (PM3)
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Product Discovery
Product Growth
Product Management
Product Leadership
Product Design
Product Marketing
Product Analytics
Project Management Professional (PMP)
Salesforce Cloud Solutions Certifications - AI Associete
Certified ScrumMaster (CSM)
ITIL Foundation (ITIL)
Advanced Prompt Hacking
Marketplace Platform
Building and development on Cart & Checkout value stream by global retail platform.
E-commerce Platform
A Telecom's e-commerce app with +50k active users and +R$ 2B in product and service sales.
Telemedicine App with AI Engine
Telemedicine solution with anamneses process led by Gen AI engine.
Sales Apps (with Salesforce)
Sales apps multiplatform based on Salesforce Sales Cloud with strategic external integrations.
Omnichannel Plataform
Omnichannel platform with SMS, WhatsApp, Instagram, Telegram and Facebook integrations.
SOME DELIVERED PRODUCTS
LET'S WORK TOGETHER
wagner.borba@wbtech.studio